Ever feel like you’re doing everything right in your business but still not seeing the client bookings you want? You’ve got the pretty website, you’re posting content, maybe you’re even sliding into some DMs – but that calendar? Still looking emptier than you’d like. Here’s the truth bomb you need to hear today: booking clients is fundamentally a numbers game, and I’m about to break down exactly how many leads you actually need to land that next client.
The Magic Number: 100 Qualified Leads
Let’s cut straight to it – you need to get in front of approximately 100 qualified ideal clients to book one client in the next 30 days. Not 10. Not 50. One hundred.
And no, I’m not talking about random people scrolling past your content. I mean 100 engaged, qualified ideal clients who are actively consuming what you’re putting out there. People who are stopping to read your captions, watching your videos, or responding to your stories.
This isn’t just some number I pulled out of thin air. This comes from statistics, experience, and seeing patterns across my business and my clients’ businesses. The conversion math simply works this way in today’s crowded online space.
It’s Not Just About Reaching Them Once
Here’s where most people get it wrong. They think, “Great, I commented on 100 posts today, my work is done!”
Nope. That’s just the starting line.
Getting in front of 100 ideal clients is just step one. The real magic happens when you stay consistently visible to those people. With today’s short attention spans, you need to show up repeatedly for the same leads before they’ll feel confident enough to book with you.
Think about it – how often do you buy something the very first time you see it? Especially a high-ticket service? Probably rarely, if ever. Your clients are the same way.
The Slow Burn of Client Conversion
While I’ve absolutely had people slide into my DMs after a single interaction and book immediately, I’ll be honest – that’s the exception, not the rule.
What’s far more common is the slow burn. Someone sees your content multiple times. They start to recognize your voice. They begin to trust your expertise. Maybe they join your free offer or follow your podcast. Then, weeks or even months later, they’re ready to book.
This is completely normal in today’s online space. With so many options available, people take longer to make decisions, and they need more touchpoints before they feel confident investing their money with you.
The Compounding Effect
Here’s the good news: this compounds beautifully over time.
It’s not just “reach 100 people, get 1 client, start over.” When you consistently get in front of 100 new qualified leads month after month, while nurturing your existing audience, the results stack up.
Those leads from three months ago? Some of them are still watching. That person who’s been lurking in your content since last year? They might be nearly ready to book. When you’re doing this right, you’ll start seeing multiple clients coming in each month, multiple DMs asking about your services, and a steadily growing pipeline.
Honest Check-In Time
So now I need you to ask yourself this question honestly: Are you intentionally getting in front of 100 qualified ideal clients each month?
And the follow-up: Are you retaining them? Are they sticking around? Are you nurturing those relationships?
If your answer is no (and for most people, it is), then we’ve identified the problem. Without this consistent lead generation and nurturing, you simply won’t see the growth you’re hoping for.
It’s Not Just About Marketing
Now, to be clear – I take a holistic approach to business growth. Marketing is crucial, but it’s not everything.
You also need:
– A structure that’s set up to scale
– Efficient systems
– Clear messaging
– A professional “storefront” (website, social profiles, etc.)
– Positioning that establishes you as an authority
All these elements create the foundation upon which your marketing efforts can thrive. But if you have that foundation in place and you’re just waiting for clients to show up? Then this lead generation piece needs to become your full-time focus.
Finding Those 100 Leads
You might be thinking, “Great, I need 100 leads. But where do I find them?”
This is where most advice falls short. You’ve probably heard the generic “just engage on Instagram” or “use hashtags your ideal clients are using.” And yes, that’s part of it – but there’s so much more to strategic lead generation.
There are numerous angles and platforms where your ideal clients are hanging out that you might be completely overlooking. And once you find them, you need systems to track them appropriately and ensure you stay on their radar.
This is exactly why I’m hosting the Marketing Sprint: Audience Growth Edition starting April 1st. This 30-day live bootcamp will help you:
– Identify exactly who your ideal clients are and where they’re hanging out
– Discover unexpected places to find qualified leads
– Create content that keeps those leads engaged once you find them
– Build systems to track and nurture these relationships
– Grow your audience quickly and strategically
Inside the sprint, you’ll get direct coaching with me, feedback on your specific content and lead gen strategy, resources, templates, and a private Facebook community. Plus, there’s a challenge aspect with prizes – including a chance to win a $200 Visa gift card!
At just $77 (with a payment plan option available), I’ve made this incredibly accessible because I truly believe there’s no excuse not to be growing your audience right now.
If you need more clients, more money, and you want to use social media effectively to grow your business – this Marketing Sprint is exactly what you need.
