Here’s what I need you to stop believing right now: “Summer is slow for business.” I’m about to call BS on this limiting belief that’s been sabotaging your revenue for way too long. While your competitors are already mentally checking out and using summer as an excuse to coast, you’re about to learn how to dominate the next three months and end the season ahead of where you started.
The truth? People buy solutions all year round. Your ideal clients don’t put their problems on pause just because it’s sunny outside. In fact, if you’re working with serious business owners (especially in B2B), they’re actively looking for solutions that help them work smarter during the summer months. So let’s ditch the scarcity mindset and create a marketing strategy that actually works.
Rewire Your Summer Mindset First
Before we dive into tactics, we need to address the elephant in the room. If you believe summer is slow, that belief will dictate how you show up. And if you’re not showing up powerfully in your marketing, guess what happens to your sales?
Instead of “summer is slow,” start telling yourself: “My ideal client buys all year long. My ideal client buys in the summer. My ideal client buys when it’s aligned for them.” Write these affirmations everywhere you look if you have to. Because we’re not just changing your marketing strategy – we’re changing your entire approach to summer business.
The Three Pillars of Consistent Sales
No matter what you’re selling or who you’re serving, your marketing strategy needs to consistently focus on three things:
- Always bringing new people into your world
- Always nurturing those new leads
- Always selling to them
Skip any one of these, and the system breaks down. Even if you generate leads through networking or referrals rather than social media, you still need all three pillars working together.
Start With Your Numbers (This Changes Everything)
Here’s where most people get it wrong – they create content without knowing their conversion goals. Before you plan a single post, answer these questions:
- What are your goals for summer (June through August)?
- How many clients do you want?
- How much money do you want to make?
Now here’s the math that puts you in the driver’s seat: your conversion rate is about 1-2%. That means for every 100 qualified leads you get in front of, you’ll probably land one client.
Want three clients this summer? You need to get in front of at least 300 qualified leads. Want to scale bigger? You’re looking at 1,000+ qualified leads. And by qualified, I mean people who actually need what you’re selling and can afford it – not just random followers.
This might sound daunting, but it’s liberating. When a client tells me they need another client in 30 days, I can say “Send out 200 warm emails and do some extra lead generation.” We know the numbers, so we can control the outcome.
Lead Generation: Your Summer Pipeline Strategy
Once you know your numbers, create a plan for how you’ll actually bring in those leads. This looks different for everyone:
- If your ideal clients aren’t super active on social media, focus on warm email outreach
- If they’re very active on social platforms, develop a content strategy that attracts different audiences
- Consider collaborations to tap into other people’s audiences that align with yours
Get crystal clear on what success looks like. Does it mean new followers? Email subscribers? Collaboration participants? You need to know exactly what you’re aiming for to hit the mark.
Nurturing: The Biggest (and Most Important) Step
This is where the magic happens, and it’s completely customizable based on your business. But here are the non-negotiables:
Social Media Strategy: Even if you don’t get clients directly through social media, you need a presence. Every single business owner I know checks out someone’s social media before hiring them. Your content supports your authority and provides social proof.
Content Calendar: Map out your summer schedule. Maybe it’s three reels a week, one carousel, and daily stories with educational content three days per week. Whatever it is, plan it out now because summer gets busy fast.
Lead Magnets: You should have something valuable that directly supports what you want people to buy from you. Keep it short (under 30 minutes for video content), make it actionable, and ensure it’s worth at least $20 in perceived value.
Engagement: If you find the perfect lead and then do nothing to connect with them, nothing happens. Engage with their content, comment on their posts, stay in contact, and keep them in a folder for consistent follow-up.
Selling: When and How to Promote
Map out your promotional calendar for the summer. When are you promoting your services? How are you incorporating selling into your email marketing? When are you doing flash sales?
Here’s an example framework: Plan two heavy promotional periods and two periods where you’re “selling” a lead magnet. The lead magnets build your email list and identify warm leads, then naturally lead into your heavy selling periods.
You might set a masterclass date, promote your services afterward, take a short break, run another lead magnet (like an audit with a call-to-action), generate warm leads, then move into another public promotion.
The Reality Check You Need to Hear
This sounds like a lot of work because it IS a lot of work. Building a six-figure business that doesn’t slow down seasonally requires consistent effort and strategic planning. But here’s what I need you to understand: six-figure business owners don’t take summer breaks.
They may build their business to support time off and have team members who take the heavy load, but their business operates whether they’re working or not. If you’re not where you want to be revenue-wise, don’t slow down. Don’t use summer, kids being home, or any other circumstance as a reason to pull back.
You’ll stay on that exhausting merry-go-round until you hit your baseline revenue – the point where you’re paying yourself what you want, covering expenses, and have cushion in the bank account.
Your Next Steps
Listen to this again. Get a pen and paper. Figure out your schedule, what you’re selling, what you’re creating, and don’t stop. Summer is your opportunity to get ahead while everyone else is mentally checked out.
If you want extra support through these crucial summer months, I want to invite you to join The Grow membership. It’s a three-month commitment (perfect timing, right?), and you’ll get the complete framework for creating a marketing strategy that works.
Inside Grow, you get customized support from me through weekly group calls, daily access to ask questions in our Facebook group, weekly content prompts and training materials, challenges to keep you motivated, and a community of peers all doing the same work.
This is exactly what you need if you’re thinking “I need to keep going, but I need support and accountability through the summer months.” I’ll hold your feet to the fire, and we’ll make this summer your most profitable yet. Click here to join Grow and let’s make this summer count.
