Let’s be real—if you’ve ever stared at your phone thinking “I have NO idea what to post today,” you’re not alone. But here’s the thing: you actually have plenty to say. You might just be a little blocked up, and ChatGPT can be the tool that helps you unlock all those ideas sitting in your brain. But before you think I’m about to tell you to outsource your entire creative process to AI, let me stop you right there. We’re using this tool smartly, keeping our uniqueness and voice front and center.
Keep Your Brain in the Game
Listen, I have the same concern a lot of people do—that eventually we’re all going to outsource our thinking so much that we become brain dead. Maybe that sounds extreme, but as someone who teaches women how to build smarter, more efficient businesses, I can’t ignore a tool that genuinely helps us create simplicity and condense time.
The key? I’m still creating tons of content where I’m talking directly to the camera with my own thoughts, experiences, and lightbulb moments. That’s my foundation. ChatGPT just helps me do more with those original ideas.
If you’re only creating captions or B-roll on Instagram, you might need to flex your long-form content muscle. It doesn’t have to be a public podcast or YouTube channel. Try this: pick a topic and talk to ChatGPT for 10 minutes, just spilling your guts. Let it capture your words, your inflections, the phrases you actually use. This trains the AI to write in a way that sounds like you.
Setting Up ChatGPT for Success
Okay, let’s get tactical. I recently started fresh with ChatGPT because I had new ideas and different ways of doing things. Here’s exactly what I did.
Feed It Everything About Your Business
I started a new chat thread and literally talked for 10 minutes using the microphone feature. I told ChatGPT:
- Who I am and what I do
- Who I serve and what they’re struggling with
- What I believe and my framework
- Who I’m trying to reach
- The tone I want to use
Then I piled on more information in that same thread. I fed it all my website copy—every single public page. I added transcriptions (not summaries, actual transcriptions) of several podcast episodes, I included all the content pillar work I’d done. Basically, I fed the beast everything that represents my business and voice.
The important thing is feeding ChatGPT content you’ve created in your own voice and tone. That’s what helps it create better content for you.
Creating Your Content Pillars and Pain Points
Once you’ve fed ChatGPT all that information, you can ask it to generate 10 overarching content pillars if you don’t have them yet. Then whittle them down to your best five. From there, ask for subcategories under each pillar. If mindset is one of your foundations, what are all the different subcategories that fall under it?
I already had this work done, so I moved to the next step: I asked ChatGPT to pull out 10 big overarching problems and pain points my ideal client deals with. And honestly? It nailed it. When you give AI this much niche information, it gets pretty spot on.
Breaking Down Into Micro-Specific Pain Points
Here’s where it gets really good. Take one big pain point at a time and ask ChatGPT to give you 15 micro-specific pain points underneath each one. I also told it to avoid duplicating itself since there would naturally be some crossover.
A lot of these come in the form of hooks—good lead-ins for face-to-camera content or B-roll. From there, you can take any micro-specific pain point and say, “Give me five specific hooks with an empathetic tone” (or spicy, or hard-hitting—whatever fits your brand).
Want to create a carousel? Ask for the text on the first slide first, since that’s the most important. Then ask it to break everything into four points with a lead-in paragraph on slide two, the points laid out, and a wrap-up.
You can create so much content from one micro-specific pain point. Even on the low end, if you have five big pain points and 10 micro-specific pain points each, that’s 50 solid topics you can deliver in different ways.
Stop Being Afraid of Repetition
Here’s something people really struggle with: repetition. Maybe you’re thinking, “But Peggy, how many ways can I talk about the same thing?”
Listen, you need to stop telling yourself you can’t repeat yourself. You absolutely can. You’re not saying the same thing the same way 10 times in a row. You’re saying the same thing with 30 other topics sprinkled in, delivered a different way, across six months of content.
Deliver the same topic with a client story. Then with B-roll and a POV, then in a carousel, then with a graphic and strong caption, then face-to-camera. Rotate through your formats.
It’s very rare that you’ll talk about the same topic in the same way within 30 days. Honestly, sometimes when I’m feeling brain dead, I scroll back three weeks on Instagram or TikTok and revive a topic that did well. I just talk about it a different way—or honestly, sometimes pretty similar. Nobody remembers. And if they do? Whatever. The repetition is what gets in their brain about what you do, how you do it, and why they need to pay attention.
Putting Templates to Work
Inside my Grow Business and Marketing Academy membership, I give members actual templates to use. You can do this too. When you find a trend or like the way somebody said something, just grab it. Pull a micro-specific pain point from your bank, paste the template into ChatGPT, and ask for three ways you could present it.
It’s like magic. Now, I’m not saying it’s not time-consuming—using ChatGPT doesn’t cut out all the time. Sometimes it takes a few tries to get something right. But it’s so much easier than staring at a blank screen wondering what to post.
You Don’t Need Hundreds of Topics
Even if you’re thinking, “Well, I don’t have a business where I talk about tons of topics,” you don’t need them. In a lot of ways, having too many topics can be confusing and overwhelming. At minimum, you should be able to create 50 to 100 content topics. And from there, you’re just rotating how you deliver them.
This has been incredibly helpful as I’ve been on a mission to create more volume of content. But even if you’re not on that volume train and you’re just trying to stay consistent with one post a day, this approach will change the game for you.
The Bottom Line
Yes, there are concerns about AI and technology becoming bigger than us. But what a time to be alive, especially when you’re trying to make money online. ChatGPT can be used in amazing ways to help you show up consistently, communicate your value, and never run out of things to say.
The key is using it as a tool to amplify your voice, not replace it. Feed it your original thoughts, your frameworks, your way of speaking—and let it help you scale your content without losing what makes you, you.
DM me on Instagram and let me know you read this post. I’d love to hear what questions you have and help you figure out how to make this work for your business. Let’s chat!
