You know those moments when something happens in your business and you immediately think the sky is falling? Your heart races, your mind spirals, and suddenly you’re convinced everything is crumbling around you. Here’s what I need you to know: most of the time, what you’re freaking out about is completely normal. It’s happened to me, it’s happened to my clients, and it’s probably going to happen again. The difference between business owners who thrive and those who stay stuck isn’t avoiding these situations—it’s how they respond to them. So let’s normalize some stuff that’s got your panties in a wad and help you take a breath.
Sales Calls That Don’t Convert
Listen, not every discovery call is going to turn into a client. It happens. If you have ten calls and nobody signs up, yeah, we need to look at what’s going on. But one out of three? Two out of three some weeks? That’s business, babe.
Even with the right messaging, even with the perfect intake forms, sometimes it just doesn’t work out. That other person has their own life circumstances, their own business situation, their own filter for making decisions. You can’t control that. What you’re making it mean—that your business is failing, that you’re failing, that you don’t know what you’re doing—that’s the problem, not the call itself.
Here’s what I want you to practice: look at these situations as neutral events. You can say “this sucks” and also recognize “this is normal for a business owner.” Allow yourself the space to move through it without making it something bigger than it is.
Clients Who Want Out of Their Contract
Does it suck when a client wants out? Absolutely. Does it feel horrible? Yes. But it happens, and nine times out of ten, it has nothing to do with you or your services.
In my seven years of business, I can count on one hand the number of clients who wanted out because of an actual alignment issue with what I was teaching. Every other time? It was about them—their finances, their ability to commit, their indecisiveness, their personal situation. Sometimes something changes in their life and they need out. That’s it.
Stop thinking everyone has a magnifying glass on your business. Nobody even knows this is happening. Your ego is taking a hit, but that doesn’t mean you need to redo your entire program or question everything about yourself as a business owner.
Low Revenue or Red Months
Don’t love them. Do they happen? Yeah. And here’s the kicker—the longer you stay in business, the more likely they are to happen.
Now, there are caveats here. I’m working with a client right now who’s in the red, but it’s purposeful. She’s making big growth moves, investing in her business, and it’s all aligned with where she wants to go. That’s okay. If you’re always in the red and don’t know why, yes, we need to look at some stuff.
But one low month because a contract ended or someone didn’t pay on time? Take a breath. It’s the pattern you want to pay attention to. If you’re trending down every month, that’s a problem. One unexpected dip? That’s business.
Being Ghosted by Leads
I kind of hate that this is normal because it’s annoying as hell. But people will say they want to work with you, you’ll jump on a call, they’ll be excited and gung-ho, you’ll send the proposal, and then… nothing.
It happens. It’s part of business. Here’s what you do: focus on what you can control. Your follow-ups. How you show up online. Your ability to find your next client. These things are within your power. When things feel out of control, focusing on what you can actually do will bring you out of the panic spiral and into action.
Not Wanting to Show Up
You know that week out of the month—maybe two for some of us—where you feel like you could never sit down at your computer again and you’d be totally fine? Normal. Do I want you feeling like that all the time? No, because that’s a problem. But having those days? I have them too.
I probably would never say I don’t want to talk to my clients again because I adore them, but the business things I have to do? The calls? Some weeks I’m pulling from the bottom of my barrel to show up. That’s okay. Don’t make it mean you shouldn’t be doing this or something’s wrong with your offers. These are normal business things.
Someone Else Doing the Same Thing as You
Take a breath. There is nothing original—or very little originality—when it comes to services, coaching, or done-for-you work. The uniqueness comes from you. It comes from your unique edges, your angles, your approach.
Am I the only coach saying you can build a simple, sustainable business and make six figures working part-time hours? No. But I might be the only coach you’re following who’s saying that. Remember, your ideal clients are in a bubble with you. They’re not looking at a hundred different people every single day saying the same thing.
There’s plenty of business to go around. Your content, your brand, your messaging, your uniqueness as a human being will draw the right people to you.
Content That Flops
God, I hate it, but it happens. One like. A hundred views. No engagement. It’s normal, at least nowadays. Don’t put so much pressure on each piece of content.
When you post consistently—once a day, two or three times a day—one piece flopping isn’t a big deal. I think it’s an ego thing, right? We don’t want anyone seeing we only got one like. But nobody’s paying that close attention, and everyone knows views are low and engagement is down.
Obviously, if every single post sucks, we need to look at something. But this happening once in a while? Keep it neutral.
Changing Your Mind
Here’s the thing: I very rarely am like “I believe this wholeheartedly with every fiber of my being and I will die on this hill.” I have strong opinions and methods I believe in, but there are so many shades of gray.
It’s okay to change your mind. To say “I’ll never do this” and then a year later try it. It just means it wasn’t right for you at that point. Sometimes you’ll spend a lot of time building something that worked and no longer does. The best thing you can do is let that go and build something better.
You change as a human being all the time. If you value growth and you’re pouring into your business, that’s going to bring fluctuations in how you view things. That’s actually a good thing. At the end of the day, this is your business and you get to run it the way you want to run it.
The Bottom Line
Business is hard. I tell my clients this probably once a day: this is hard, I know this is hard, you got this, keep going. When you feel like the sky is falling, go back to the vision you had when you first started. If the vision is unclear, go to bed, take a nap, take a break, and come back.
Never feel the need to respond or make decisions quickly. It’s easy to act on emotion. It’s harder to take a step back and allow things to settle. But that’s what will bring you clarity and help you be a better, more grounded leader.
You don’t need to make a decision right now. What’s best for you is probably closing your computer and taking a walk. The answer will come when you give it space.
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