Today you’re getting a treat. I’m actually going to let y’all in on day one of the challenge I recently held in my private FB group! Before we can get visible, there is some groundwork that needs to be laid. And this episode is all about laying the groundwork so that we can have massive visibility and sell our offer. This really is one of those episodes that’s much better if you listen in, but if you’re just looking for a quick synopsis, I’ll highlight those below:
Prioritize Visibility
Prioritizing bringing in new leads into your business every day and staying in front of ideal clients that are already in your audience is absolutely paramount to your success. Visibility is the lifeblood of your business, and it’s not just marketing. Too many people are relying on referrals to have booked out schedules. I always view referrals as a bonus because we cannot control what type of referrals we get, when we get them, if they come at the right time, or any of that stuff.
This is the time to diversify. I want everyone to have a business structure that allows them to scale in multiple different directions. But if you are not really marketing, you’re not really visible.
Prioritizing visibility is so important because there’s more to it than just being consistent with creating content.
Stand Out
There are hundreds of people out there that carry the same title that you do, and that offer a similar service. It is really important that we stand out. It’s not about skill level, it is about visibility and it is about authority. This is not the type of business where you can just sit back and watch people come in.
Set the stage
I want you to set the stage today because for every person that pops into our world, we need to make sure that our message is speaking directly to them.
If it’s clear that you can bring value to them, then they will stick around. If we’re not prioritizing getting super clear on who we’re actually talking to, you are gonna have less “stickiness”.
Our messaging really involves a lot of different things. It is our positioning statement, our “I help statement”, your mission, your content marketing and your website. It involves any other place that you show up online.
Position Yourself
My challenge for you is to dig into what your unique edge is. Because this is gonna accelerate your authority. It will help you stand out from the noise. You can be authentically strategic AND strategically authentic.
You need to position yourself as a high level service pro or coach. It is about your energy and it is how you are showing up. We want to make sure that everything is staying really aesthetically pleasing too. I want you to take an overall look at your business and ask yourself, “Does this speak to the high level business professional that I wanna be?”
Want to know what comes AFTER we set the stage for visibility and refine our online storefront? Head over to the Six Figure Shift Facebook community and day two and day three of the challenge are pinned to the top of that group.
And as always, I want to invite you to consider GROW Business & Marketing Academy to help you take your business to the next level. Whether you just need to hone in on
