Black Friday is just around the corner and maybe you are trying to figure out what you should be offering. You’ve come to the right place! Today, we’re going to talk about seven things that you can offer on Black Friday. Not just that, I’m also going to share some bonuses and incentives that you can add to new offers or existing offers.
If the thought of participating in Black Friday fills your heart with dread but you feel like you need to create something just because everybody else is, stop. You do not have to participate. But if you’re on the fence, then listen to this episode, because it might spark some ideas and get you excited! And if you’re someone who is all in on Black Friday, then this episode is definitely for you!
Before we jump into the ideas, let’s consider a few things that will determine whether you should create something new versus selling something that you already have:
#1 Familiar offers need less warm-up
The benefits of offering something that exists is that your audience is already familiar with it. Because there’s going to be a lot of noise during Black Friday, your ideal client is going to have to see you enough to peak their interest. If this is an offer that they’re not familiar with, it will take a little bit longer for them to warm up to it. So if you want to go with the easiest route, then I would suggest taking a proven offer that you already have.
#2 Time Factor
Maybe you desire to create something new and you want to participate in Black Friday, but you are just absolutely swamped. This is definitely a situation where you’ll need to dip into the offers that you already have. Understand that anytime we create something new, we generally always underestimate how much time it’s going to take us because it’s not just about creating the offer itself.
#3 How much money do you want to make?
Is this about warming up your audience to a bigger offer, maybe in December or January? Or are you creating an offer because you want or need a decent cash influx? This is something you need to carefully weight out and evaluate because that could determine what you’re offering.
Now I’m going to give you some ideas. But first, remember this: Even though it’s Black Friday and you’re selling something for just four to five days, you still need strong messaging. This means going back to the basics: what are the pain points, what are your ICA’s desires? Make sure that you’re speaking to those things, even if it’s just a simple offer.
Idea #1: Specific strategy call
I love the versatility of a strategy call, but here’s where most people get it wrong, “Hey, I’m offering you a 60 or 90-minute strategy call, we can talk about anything you want to know”. That’s not going to sell.
Instead, focus on what you’re going to do on that call and the transformation. My suggestion for you is to pick a specific pain point to work through on that strategy call. Your sales strategy is to explain to your ICA how you’re going to help them solve that problem on the strategy call.
Idea #2: Pain points sell better.
This is less of an idea and more of a concept to keep in mind as you create your offer. Pain points sell better than talking about desired outcomes. I’m not talking about triggering people, but people pay better attention when you’re talking about what they don’t want, and what is causing pain, discomfort, or difficulty in their life right now. When you’re thinking about an audit or an offer, what is something that you can help them pinpoint that is bothering them?
Idea #3: Template bundle that serves a specific purpose.
If you’re considering offering some type of template bundle, make sure it’s specific. It’s important to get really specific on a problem. Find something that serves a specific purpose. Understand that there needs to be a transformation somewhere in there, not just a bundle of all of these different types of things. Think kind of through the lens of who your ideal client is and what you do, and that will help you strike the right balance.
Idea #4: Project-based offer or a VIP day.
This could work for you if you’re promoting something that can be done within a week, 30 days, one day, or in a specific short-term time frame. Of course, these are time consuming. But think about something that you work on in the span of your contract with your ideal client and how you can hone in on one specific thing. Take that one specific service and offer that as a project or VIP day.
Idea #5: One week of Voxer.
This is about picking a pain point that you know they’re struggling with and offering them one week of your time utilizing Voxer. This has personally been really great for funneling brand new leads or brand new clients into my offers. Again, what you want to avoid is saying, “hey, talk to me for a week on Voxer.” That’s not going to sell. Get specific about the problem you will solve together.
Idea #6: Mini course or mini offer.
This is a little bit more time consuming, especially if you are creating a mini course. But depending on the structure of the course, it can be pretty simple to do. It could be an audio mini course. It could be a mini course where you have a main video and a training, and then supplementary templates and guides. Don’t be scared to go specific on this. Specific and niched sells much better, especially on Black Friday.
Idea #7: Plug-and-play offers or a really juicy ebook.
This is about creating something that they can quickly download and utilize quickly. Think about the things that you already have or that you can take and expand upon. But this idea is great for almost everybody because these offers are awesome and work really, really well for Black Friday.
Bonuses and incentives
These bonuses or incentives can be added onto your new offer, or you can take these ideas and tack them onto the existing offer that you’re promoting during Black Friday. It’s important to understand that discounts are what people are looking for during these sales-centric “holidays”. Discounts, special gifts, bonus templates, and extra support are some examples of what you can offer.
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