Today we’re going to talk about social media influencers. Why? Because we actually can learn a thing or two from them. Part of running a business and marketing that business requires adaptability. It requires you to zoom out all the time and take a birds eye view of what’s going on so you can make real time adjustments.
If you are not marketing consistently or you’re just looking to improve your marketing skills to ultimately get better clients, more conversions, and to grow your business, this is the episode for you. Let’s look at what social media influencers are doing RIGHT.
Relatability sells.
Big brands are finding creators who are visible to their target market that they want to reach, and they’re paying these influencers to promote their products in a real, genuine, natural way. These businesses understand that they can sell their products easier if the buyer connects to the person who’s selling it. This is huge. People buy from people that they know, like, and trust. That’s the bottom line, the way that people are buying right now is through people and ultimately it comes down to connection. Businesses are tapping into that by using the connection that influencers already have with their audience.
Content that brings value
When people talk about value-driven content, they think “what can I teach someone?” “What’s something that relates to what I do in my business that brings value?” But the fact of the matter is, there’s lots of different ways that you can bring value to someone’s life. And it doesn’t always involve business content.
It’s important to mention that I’m not suggesting that you only show up through your personal brand. You absolutely DO have to be promoting your services, and creating content that supports your services. But those who really lean into their personality and their humanness to connect to their ideal client, they’ll be the ones doing better this year in business.
Emphasis on your personal brand
I used to teach that you should post 80% business content and 20% personal content a couple of years ago. Now I really think that your content strategy should be closer to 60% business, 40% personal, or even 50-50, which sounds wild but has really been proven effective.
People that do this and adopt this practice will sell their services and products easier. Why? Because not everybody is ready to buy from you right off the bat. You have lots of different ideal clients in your audience, and they all have different buyer types and different needs at different times. In order to continually keep people interested so that you can catch them at a time where they are ready to buy, you need to keep them engaged with other content in the meantime.
Spicy opinions are gold
Let us in on some of your spicy opinions. Do you have a hot take or prediction to share with your audience? Those polarizing opinions are something that will draw your ideal client to you. It may repel people, but that’s a good thing because it probably indicates they weren’t an ideal client in the first place.
If you desire to hit six figures this year, or even if you want to hit 5K months, and you’re feeling frustrated because it feels like you are doing everything – I want you to reach out to me by booking a free call. Marketing isn’t the only thing I do. I do pull in all the pieces to make sure they make sense. This is a 30 to 45 minute coaching call where we will run a diagnostic on your business. It’s completely free with no strings attached. Book here.
