Today we are talking about your marketing framework. This marketing framework is the ticket to consistently bringing in 6 figures a year. It is not fancy, and some of it may feel familiar, but we are going to go over it from top to bottom and really let it sink in.
Commit to really opening your ears and hearing this in a fresh way.
#1: Lead Generation
You need to have a way that you are consistently bringing new ideal clients into your world. I’m talking about a way to get people to your social media accounts, your website, your email list, and into your Facebook group. You absolutely MUST prioritize this.
This doesn’t happen fast enough by just waiting for people to find us. What I’m talking about is the type of lead generation where you are going out and finding the leads and bringing them back. You need to be continually cycling new people into your universe all the time in order to make sales consistently.
#2 Nurturing our Leads
This is step two of our plan. We’re bringing new leads into our world and then serving them through content marketing. We are nurturing them. We are creating connections with them. This step is all about the content that you are putting out to position you as an authority and building trust.
This happens by taking who you are, your unique position, your authority, the transformation you’re providing, and creating content around those topics. You can do lead generation all day long, but if when they land on your online storefront you don’t have anything that makes them want to stick around, you’re not going to retain that potential lead. This part of your marketing plan is so important.
#3 Selling to your leads
But it’s not enough to just nurture your ideal clients. You have to actually sell your services. You have to tell them how you can help them and that you’re the answer to their problem. This can then lead into an invitation into your offer or service. You need to have a plan and strategy in place for selling!
Most business owners won’t prioritize these three steps consistently. The ones that do are probably making more money than you, that’s just a fact.
I’m sure you have questions, and I’d LOVE to dive deeper into this with you. I’d like to invite you to a complimentary (yes, that means FREE!) growth clarity call. It’s a free 30 minute call with me and you face to face over Zoom. On this call, we’ll chat about your unique business, your goals, and create clarity around where you need to be focusing your time and energy. We’ll create a roadmap with specific steps on how you can get to the next step in your growth.
Go to my Private Podcast here
