Today we’re going to chat about how going back to marketing basics can explode your growth.
Fair warning – if you don’t like getting uncomfortable, this is not the episode for you. BUT, \ if you want to make more money, this can’t afford to miss this episode. These are all marketing basics that I personally implemented at the start of my business, some things that I’m doing right now, and things that are also making a big difference for my clients. These have all directly impacted my momentum and my audience growth. Let’s get right into it!
#1. Connections
We have to prioritize connections. People buy from people, you’ve heard that from me and you’ve heard it from a bazillion other experts because it’s true. People buy from people. You can’t just post reels, post a random caption, do a couple stories, and not talk to anyone. You need to have some conversations at the very least. There is nothing wrong with a little chit-chat in the DMs but ideally, you’re getting people on a call, you’re having coffee chats with people, and making face-to-face connections. This is so, so, so important if you are B2C, whether that’s through done for your work, coaching, mentorship, or consulting. Your marketing has to prioritize connecting. This is a marketing basic that will NEVER go out of style.
#2. Facebook groups.
Facebook groups have changed tremendously over the past couple of years. But what hasn’t changed is that people are in there. Your ideal clients still hang out in Facebook groups and are asking questions. Don’t underestimate strategically joining Facebook groups where your ideal clients are coming and hanging out. Get in there and have conversations, talk to people, comment on other people’s posts and give value. Create posts yourself that are connection building, and that draw out your ideal client.
I think a replacement for Facebook groups right now is Threads. Yeah, it’s been interesting. I’ve been over there a little bit and I kind of like it. It does take a little bit of time. My content manager will create a couple engagement type posts that I can use, but for the most part, I’m over there specifically commenting on other people’s stuff and engaging. It’s definitely grown my Instagram account because it’s attached to that and it’s created some cool connections.
#3. Networking.
I know that in-person networking might be super, super intimidating to you, but it’s one of the best ways to make connections. It all comes back to = connections. If you have the ability to attend networking events in your area, you can make tons of connections that you now can reach back out to or you can follow up with.
#4. Applying for jobs.
If you are a service provider, you’re not beneath applying for a job. Now let me explain. I help my clients all the time create applications for their own business to grow their team. And we are bringing on social media managers, OBMs, people who help with systems, and bookkeepers, just to name a few specific positions. Other entrepreneurs are posting job opportunities all the time that could be a good fit for you. You have to put your ego aside for some of this stuff and just do the thing that actually supports your goals. I think there was a time in this space where people were like, “I don’t ever get on discovery calls” or” I don’t ever waste my time on coffee chats…”. If that’s you, it’s time to shift your perspective. Don’t let your ego stand in the way of actually helping you get revenue and bringing in more clients.
#5. Build massive trust
Go live all the time. People want to watch you, they need to get to know you more. Going live can help you tremendously. It builds so much trust and it brings in clients. This is something that I did in the beginning and it helped so much. It might be something that, depending on your industry and who you’re serving, might be super, super helpful. Anything that you’re doing where you’re getting your face on camera is going to build more connection than the graphic that you created in Canva.
#6. Coffee chats
Back in the day, I would set up a coffee chat once a week. I would just prioritize that, I would reach out to somebody that served a similar audience but did something different. I was purposely strategic, so they weren’t in direct competition with me and what I offered. And I would set up a coffee chat once a week, 30 minutes of my time, chit chat, and just get to know this service provider. And I’ve created some really, really great connections over the years using this strategy.
#7. Free calls
A lot of people, including myself, are going back to the super low barriers of entry. Sometimes this looks like an opportunity to jump on calls free. Yes. Free calls. Why? Because it works. It works when you get on calls with ideal clients. That’s the key, we’re not just jumping on the call with anybody. Generally, this is going to be off of a lead magnet. That allows me to create that personal connection and allows me, even if they’re not signing up right away, to build trust really quickly.
I want to remind you guys that we have a special right now because it’s my birthday. I am doing something crazy, which is offering a 30 day pass to Grow Business and Marketing academy so for $197, you get access to the entire course, which is 60 plus lessons. You get access to the weekly group coaching calls and you get access to the private Facebook group, and community where you can tag me and ask questions at any time. So if you’ve been having eyeing Grow, and maybe you’ve not wanted to do the six month commitment or the 12 month commitment, and you just kind of test the waters, you want to date me a little bit before marrying me, grab that 30 day pass! It’s available through July 8th
