Ever feel like you’re shouting into the void on social media? You’re not alone. I hear it all the time from my clients: “My content feels repetitive, my audience seems bored, and my engagement is tanking.” Sound familiar? Well, buckle up, buttercup, because we’re about to turn that ship around and make your content so irresistible, your audience will be chomping at the bit for more.
Spice Up Your Business Content
Let’s face it: talking about your business isn’t always sexy. Especially if you’re in a niche industry or have a limited range of offerings. But fear not! There’s hope for even the most “boring” businesses.
The Six Content Categories
Here’s a little secret sauce for you: run your content through these six filters to keep things fresh:
1. Educational
2. Social proof
3. Motivational
4. Inspirational
5. Personal
6. Promotional
By viewing your topics through these different lenses, you’ll discover new angles and keep your content from feeling stale. Remember, not every topic will fit every category, but this approach will help you shake things up.
Mix Up Your Delivery
Don’t just stick to one format. If you’re on Instagram, use everything it offers:
– Carousels
– Lives
– B-rolls
– Voiceover reels
– Face-to-camera reels
– Stories
Same content, different package. It’s like serving the same food, but preparing it in different ways – suddenly, it feels brand new.
Get Personal, Get Connected
Now, here’s where the magic really happens: personal content. Yes, you need to talk about your business, but you also need to show the human behind the brand. Why? Because we’re on social media, honey! People crave connection, and they want to know the person behind the posts.
The Power of Storytelling
Humans are hardwired for stories. We can’t resist them. It’s why you keep watching that terrible movie even though you hate it – you need to know how it ends. Use this to your advantage!
Share stories from your life. They don’t have to be earth-shattering or overly dramatic. Simple, everyday stories can be just as captivating:
– Your journey to losing 100 pounds for your wedding
– Trying out a new recipe
– Committing to a 30-day walking challenge
The key is to create a story loop that keeps people coming back for more.
Where to Share Personal Content
Your Instagram Stories are the perfect place for this more personal content. It’s like inviting your audience into your living room for a cozy chat. Your feed can remain your business storefront, while your Stories give that behind-the-scenes peek that people love.
Why This Matters for Your Business
You might be thinking, “I’m not an influencer. Why do I need to share personal stories?” Listen up: this is how it works in the social media game. The business owners who master this connection are the ones who will thrive.
By sharing personal content, you’re:
1. Building the know, like, and trust factor
2. Creating a loyal audience that sticks with you through pivots and new offerings
3. Differentiating yourself from the competition
Remember, people buy from people they like. By letting your audience in, you’re creating a connection that goes beyond just your products or services.
Putting It All Together
So, how do you balance business content with personal stories? Here’s the secret sauce:
1. Create valuable business content using the six categories we discussed
2. Deliver that content in various formats across your chosen platform
3. Sprinkle in personal stories and behind-the-scenes glimpses in your Stories
4. Be consistent and authentic in both your business and personal content
The result? An engaged audience that feels connected to you and your brand, eagerly awaiting your next post or story.
If you’re feeling fired up and ready to transform your social media presence, I’ve got just the thing for you. I’m offering a free lesson straight from my Grow Business and Marketing Academy called “Content that Attracts.” This 27-minute video deep dives into those six content categories and shows you exactly how to repurpose your content like a pro.
But here’s the catch – this freebie is only available until October 28th. So don’t wait! Head to my website now to grab this valuable resource and start creating content that not only attracts but keeps your audience coming back for more.
And if you’re ready to take your business to the next level, enrollment is open for the Grow Business and Marketing Academy. For under $200 a month, you’ll get access to the full curriculum, weekly group coaching calls, and lifetime access to our private Facebook group. Plus, I’ve got two special bonuses waiting for you right now.
Don’t let another day go by with lackluster content. It’s time to stand out, connect with your audience, and watch your business grow. Let’s do this!
