Are you tired of trading time for money? If you’re a coach or service provider working endless hours with one-on-one clients, there’s a better way. Let’s talk about how one-to-many offers can help you make six figures working part-time hours in 2025 – without burning out or hiring a huge team.
Why Consider One-to-Many Offers?
Here’s the truth: you can only take on so many one-on-one clients before you hit a wall. Whether you’re a coach maxing out your calendar or a service provider drowning in done-for-you work, scaling your business doesn’t have to mean working more hours or building an agency. The secret? Having at least one offer that allows you to grow without giving more of yourself.
Memberships: The Long Game
Memberships can be a great way to create recurring revenue, but they come with some real talk warnings. First, you need a clear specialty and purpose – “community for creatives” won’t cut it. Your membership needs to deliver specific value and transformation.
Low-ticket memberships take time to become profitable, and you’ll need to constantly keep members engaged through regular content, Q&A calls, challenges, and community building. Consider requiring minimum commitment periods (like 6-12 months) instead of month-to-month to reduce turnover and administrative headaches.
Courses: From Mini to Mighty
Courses come in all sizes – from comprehensive programs to focused mini-courses. For most people starting out, I recommend beginning with a mini-course that solves a specific problem. For example, if you’re a social media manager, you might create courses on lead generation, content repurposing, or Canva templates for DIY clients.
The key is being specific. Instead of “How to Use Social Media” (too broad), think “How to Sign Clients Using Instagram Stories” (specific and actionable). Make sure you’re solving a clear problem and delivering real transformation.
Group Programs: Hybrid vs. Live
Group programs generally come in two flavors: hybrid and live. Hybrid programs combine self-study materials with live support through group calls and community spaces. Live programs deliver all content in real-time sessions.
The advantage of hybrid programs is they can be sold “evergreen” – meaning you can continuously enroll new clients who access the pre-recorded content while joining live calls for support. Live programs typically require “open/closed cart” launches, which can be more challenging unless you have a highly engaged audience.
Choosing What’s Right for You
The best one-to-many offer for your business depends on several factors:
– Available time for creation and delivery
– Your specialty and expertise
– Target audience preferences
– Desired business model
– Marketing bandwidth
Remember: you don’t have to abandon your one-on-one work entirely. The goal is finding the right balance that allows you to serve more people while working less.
The Critical Marketing Component
Here’s something crucial that many people miss: creating the offer is only half the battle. You need dedicated time for marketing and visibility. The best course or membership in the world won’t sell if your ideal clients don’t know about it or don’t see it enough. Make sure your 2025 plan includes specific time for marketing and selling your one-to-many offer.
If you’re serious about creating a business that works for you instead of the other way around, you need a framework that brings all these pieces together. That’s exactly what we do inside Grow Business and Marketing Academy. Whether you’re a service provider or coach, we’ll help you build a simple, sustainable business where you can make six figures working part-time hours.
Our framework helps you choose the right offers, set up systems that scale, and create marketing that actually works – all customized to your specific business and goals. Stop trying to figure it out alone. Join Grow Business and Marketing Academy today and let’s build a business that gives you both profit and freedom.
