2025 is just around the corner, and if you’re like most business owners I work with, you’re already thinking about how to level up your game. But here’s the thing – you might have your backend locked up tight with perfect systems and offers, yet still struggle to find time for consistent marketing. Sound familiar? Let’s talk about how to finally solve this common challenge through the power of simplification.
The Real Marketing Time Crunch
Even successful business owners often know exactly what they should be doing for marketing. They understand the strategies they need to implement, but time becomes their biggest enemy. Whether you’re just starting to build consistency or you’re dreaming of expanding your reach through podcast pitches and collaborations, the question remains the same: “When am I going to find the time to do all this?”
Why Simplification is Your Secret Weapon
The key to finding margin in your business isn’t working more hours – it’s simplifying everything from top to bottom. This means streamlining your:
– Business structure
– Offers
– Niche and specialty
– Processes
– Team structure
– Marketing strategy
When you’re juggling multiple offers with different funnels and services, you’re creating endless demands on your time. Your marketing efforts become scattered as you try to promote different things, leading to chaos and inefficiency.
The Power of Focus: A Client Case Study
Recently, I was working with a client who was contemplating adding a low-ticket offer to scale her OBM business. Instead of creating something new, we examined her existing premium service – the one she loved, her clients loved, and that brought in the most revenue. We identified what only she could do and what could be delegated, creating a clear path to scale without complicating her marketing efforts.
The Scale Misconception
Many entrepreneurs think scaling means adding more offers or creating new products. But often, what’s really missing is simply optimizing what’s already working. If you love your current offering and your clients get great results, focus on scaling that instead of adding complexity to your business.
Creating Marketing Margin
To generate six figures while working reasonable hours, you need time for:
– Podcast appearances
– Collaborations
– Network building
– Social media engagement
– Creating content
– Building relationships
None of this is possible if you’re constantly in the weeds of your business. Unless you have a substantial marketing budget for outsourcing, you need to create margin for these activities.
The Reality Check
Let’s be brutally honest: If you run a service-based online business, marketing isn’t optional. You will always need to market and sell if you want to stay in business, period. Growing a sustainable six-figure business working part-time hours requires consistent effort – not for a week or a month, but continuously.
Your Action Plan for 2025
As you plan for 2025, put everything through the lens of simplicity. Ask yourself:
– What can I streamline in my business?
– Where am I overcomplicating things?
– How can I create more margin for marketing?
– What existing offers could I scale instead of creating new ones?
Ready to create a strategic plan for scaling your business in 2025? I’m offering a two-week private experience called Smooth Scaling. We’ll start with a two-hour intensive call to map out your 2025 game plan, followed by two weeks of Voxer support and a wrap-up call to finalize details. Spots are limited for this one-on-one experience. Click here to book your spot and make 2025 the year you stop playing small and start scaling smart.
