Today we’re covering seven things that could be hindering you from getting to 6 figures – and here’s the crazy part – they don’t have anything to do with your marketing. I really want to bring awareness to the other areas of your business that could be hindering you from reaching 6 figures.
Everyone is always looking at marketing as either the solution or the problem to get to the next level. And while you absolutely need marketing, it is not the only reason why you’re not hitting 6 figures. If you’re struggling with your marketing, and nothing is working, even though you feel like you’re really giving it your all, this could be the episode for you. Let’s jump right in.
Reason #1:Your brand
There are many different elements to your brand. But here’s what it boils down to: a brand can be almost non-existent or a brand can be elevated and demand authority and attention. If you want someone to buy your very valuable service, then your brand needs to reflect that value. Your brand needs to be elevated to meet the value that you are trying to sell.
Reason #2: Your website
Your website is a part of your brand. It’s one of the ways that you portray your brand, your messaging, and your vibe. But I want to put it in its own category. Because if your ideal client wants to know more about you, they’ll visit your website. It will do one of two things, either clarify and expound on what you do, who you serve, and the offers that you’re trying to sell, OR, it’s going to either repel them. Your website can make or break a sale. People don’t like to hear that, but if the client is making a decision between two providers, they will buy from the one that demands more authority, who looks more confident, and who’s message is clearer.
Reason #3: Your prices
There’s a lot of debate around prices and how things should be priced and what’s ethical and what’s not. Here’s the bottom line, you get to price your services the way you want to price them. But you also need to know that a price generally reflects the value. Pay attention to what other people in your industry are charging, not in an obsessive way, but I think it’s normal and it’s recommended that you understand kind of what the industry standard is.
Reason #4: Your barriers of entry
Your barriers of entry could be preventing you from getting to the income level that you want to get. Now, barriers of entry are wonderful if you want to repel people but barriers of entry can really, really hurt you if you’re making it too hard for somebody to say yes. And if you’re not quite sure what a barrier of entry is, it means you’re making your potential client take too many steps in order to work with you. You don’t want any confusion in getting to the actual point of talking to you. Evaluate your points of entry so you can make sure your barriers are not so high that you’re losing people in the process.
Reason #5: Your sales calls
The number of service providers or coaches that do not know how to conduct a sales call is alarming. I’ve been on the receiving end of this when I’m looking for a service provider in my own business and it’s honestly shocking how poorly some of these calls are conducted. Your future client is looking for confidence and for leadership. They are looking for you to initiate the conversation and the questions and lead the call. They don’t want to be the ones that are pulling answers out of you, because what this says to your future client is that you are not organized, which means that the work you’re going to do for them is probably not going to be organized. It shows them that you are not confident.
Reason #6: Your boundaries
I need you to understand that if you don’t rule your schedule, you will not get to 6 figures. Here’s what I mean: if you don’t know what you’re doing on any given day, if clients can just pop in and ask for calls and you deliver every single time. If people are passing off things for you to do at the drop of a dime, you’re not in charge of your schedule. If you’re reactive in your business, that is hindering you tremendously from creating a business that is streamlined and efficient. Your boundaries need a major overhaul.
Reason #7: How you are offering your services
If you are busy right now, if you’ve got a really good handful of clients, and they keep you busy, but you’re not at the revenue level that you want, you need to restructure. The only solution is to restructure your offers to take back some of your time.
Let’s recap! It’s not all about marketing all the time. Of course, you need to be marketing. But if you’re marketing BUT some of these eight items aren’t quite right, there’s no amount of marketing that’s going to actually get you to 6 figures.
As a reminder, this is what I teach inside of Grow Business and Marketing Academy. The little detail matters. Because while I love marketing more than anything, it’s never felt right to me to just talk about how to get more conversions and how to get more sales. That’s just half of the picture. Inside Grow Business and Marketing Academy, I marry the two. I love to talk to you! Contact me and book a call. There’s no obligation. Let’s talk it through and I’ll explain how I can help you.
