You’re feeling it right now, aren’t you? That fresh start energy. The momentum. The drive to finally build the business you’ve been dreaming about. And I’m willing to bet you’re also a little worried it’s going to fizzle out by February.
Here’s what I want you to know: that energy you’re feeling isn’t fake, and it doesn’t have to disappear. But keeping it alive requires you to understand where it’s coming from and what you need to do differently this year. Because if you do what you’ve always done, you’ll get what you’ve always gotten—and that’s probably burnout, overwhelm, and a business that runs you instead of the other way around.
Let’s talk about how to actually sustain this energy and build something you don’t dread waking up to.
Rest Is a Money-Making Activity
Here’s why you’re feeling that New Year energy: you rested. Even if you ate junk food and didn’t sleep enough, you gave your brain a break from your business. That mental rest renewed your energy, creativity, and drive.
Stop treating rest like it’s optional or something you’ll get to “someday when things calm down.” Rest is how you make more money. When you prioritize breaks, white space, and doing things outside of work that fulfill you, you show up sharper, more creative, and more strategic in your business.
If you want to keep this energy past January, rest can’t be a once-a-year thing. Build it into your regular routine. You deserve it, and your business needs it.
Surround Yourself with the Right Energy
The other reason you’re feeling this momentum? The collective energy of entrepreneurs right now. We’re all feeding off each other. Society dictates our mood and energy more than we realize.
Here’s what that means for you: if you want to maintain this energy, you need to surround yourself with people who keep it going year-round. Get in rooms with coaches and business owners who don’t wait for January 1st to make moves. Find a community that speaks life into you, encourages you when you need breaks, and pushes you when you need momentum.
The people around you matter. Choose wisely.
Build a Business You Actually Like Running
I’ve had countless conversations with clients over the past two weeks about their goals and what they want to change. And every single time, I bring them back to one question: what do you actually want?
Too many business owners are making decisions based on what they think their clients want, what they assume their clients want, or what they’re afraid will happen if they don’t do things a certain way. Fear of losing clients, fear of awkward conversations. Fear of making changes. That fear is running the show, and it’s building businesses that don’t even fulfill the people running them.
This needs to be the year you build something you actually like to run. That doesn’t mean you won’t have bad days—we’re managing expectations here—but you should be creating a business that serves you and your needs. One that makes sense for your family, your brain, and your nervous system.
It’s wild to me that people build businesses to escape control and experience freedom, then put themselves in their own cage. And they have the key to get out, but they won’t unlock it because they’re too scared of what might happen if they do things differently.
Stop doing that.
Separate Normal Business Stuff from the Things You Can Actually Change
Let me be clear: there are normal business things that are going to happen, and you cannot eliminate them. Tech will break. Clients will leave. Payments will be late. You’ll have to do admin work. That’s just business owner stuff, and you need to accept that without making it a big deal.
When my website had a security issue at 9 PM, you know what I did? I went to bed, chose to get a good night’s sleep, watch The Office with my husband, and deal with it fresh in the morning. I didn’t spiral, I didn’t lose sleep. Because I’ve learned that not everything is an emergency.
But there’s a difference between normal business inconveniences and the things that make you dread your business. You can’t control everything that happens, but you can control what offers you sell, what clients you work with, your working hours, your boundaries, and your policies.
Think about it through this lens: what can I control that I want to change? And how can I practice a different mindset when normal business stuff happens so it doesn’t spiral me?
If small inconveniences derail your entire week, your business isn’t set up with enough space and support. How can you make your business more expansive—in time and energy—so when things happen, you have the mental capacity to deal with them?
Drop the Victim Mindset
This is going to sting a little, but it needs to be said: you’re not a victim here. You chose to run this business. You chose to deal with the ebbs and flows of entrepreneurship and the online space.
If you’re constantly looking at your business through a negative lens—another client didn’t pay, the reel didn’t do well, the algorithm sucks, the tech broke—that’s not the energy that builds a beautiful, fulfilling business. That energy squashes the enjoyment out of what you’re doing.
You’re not exempt from the human experience or the experience of building a business. You’re not special in that way. There are going to be hard days. But overall, you should be excited to be here. And when you get to a point where you don’t like what you’re doing or how you’re doing it or the clients you’re working with, you get to make changes. You’re going to figure it out because you’re resourceful.
Your mindset matters just as much as the structure of your business. You need the mindset of a CEO and someone who has gratitude for what they get to do. Your mom or her mom would have loved this opportunity—to create a business and brand online and make money from it. What a privilege. What a cool time to be alive.
This Is a Journey, Not a Sprint
If you were traveling from the East Coast to the West Coast, you wouldn’t sprint the whole way. You’d jog sometimes, walk sometimes, maybe even crawl sometimes. Building a business is the same.
It’s going to take time to get where you want to go. Don’t squash the enjoyment out of it by expecting perfection or immediate results. Stay focused on what you can control, give yourself grace for the rest, and keep moving forward.
If there’s any part of you—small or big—that wants the freedom, flexibility, and fulfillment that comes from building a simple, sustainable business, I want to help you get there. Because there’s so much money to be made and so much freedom to be had from your business.
Right now, you can join Grow Membership for just $37 for your first month. Inside, you’ll get my entire framework for building a simple, sustainable business that fits your lifestyle and makes you a lot of money. Weekly group coaching calls where you can talk to me face-to-face. Daily content ideas. A community of women who get it.
This is for business owners who’ve been at it for a couple of years and want to restructure in a way that actually works for them—not for everyone else.
If you have questions, find me on Instagram. Or click the link below and sign up. Your first month is just $37. Let’s make 2026 the year you build something you love.
